At the beginning of each season, our London design studio spends time reviewing the latest catwalks, assessing and identifying the most commercial trends and key item shapes that are then confidently proposed to our clients as the key season must-have silhouettes, colors, and prints. This is one of the most exciting times of the fashion calendar with so much fresh and innovative information to digest, absorb, categorize, and filter. The most stand-out new shapes are reinterpreted into thumbnail sketches, some of which go on to be developed for buying presentations and into sample garments. With over 30 years of design experience, we pride ourselves on having a keen and expert eye for translating trends into commercial best-selling products.
Collating catwalk trends and identifying key themes.
Beginning of the season initial thumbnail sketches
Commercially interpreting the catwalk trends